I have seen how effective language attached to policies that are mainstream and delivered by people who are passionate and effective can change the course of history.

I have seen how effective language attached to policies that are mainstream and delivered by people who are passionate and effective can change the course of history.
Frank Luntz

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The principles behind explaining and educating the product or the elected official is similar, even though the actual execution of it is very, very different.
- Frank Luntz
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I've done reasonably well over the last 10 years because I took the strategy of language and politics and applied it to the corporate world, which has never been done before.
- Frank Luntz

I have seen how effective language attached to policies that are mainstream and delivered by people who are passionate and effective can change the course of history. Frank Luntz

I have seen how effective language attached to policies that are mainstream and delivered by people who are passionate and effective can change the course of history.
Frank Luntz