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  • A Brilliant Idea Every 60 Seconds

A Brilliant Idea Every 60 Seconds Audible Audiobook – Unabridged

Michael Kryton (Author, Narrator), Ascent Audio (Publisher)
4.8 out of 5 stars (19)

A Brilliant Idea Every 60 Seconds introduces a tested ideation and creative thinking methodology developed over the author's 36-year career as a creative communications professional and ideation expert. This methodology and the associated tools are being applied in personal lives and professional careers, helping people connect to their individual ways of operating creatively. This how-to book on ideation focuses an individual's creative lens and makes the process of generating ideas highly tangible. It is not simply about techniques; it is also about understanding a context of personal, individual creativity that allows individuals to more fully understand and embrace the Brilliant ideation techniques. Most importantly it is about speed: generating ideas - right now!

The book is comprised of three components:

  • Examining individual creativity: understanding the nature of your individual creative process; exploring how you think and operate creatively; understanding how others think and operate creatively; and maximizing the way groups, teams, and think tanks work together creatively and reach their creative potential.
  • The ideation toolkit: understanding the nine inherent values (idea triggers) and how they work to generate idea strings and actionable ideas and the matrix of these inherent values, which makes the creative process and ideation tangible.
  • Case studies: examining over 30 case studies ranging from advertising campaigns and live events to problem-solving situations and innovative product development.
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  1. Listening Length
    6 hours and 29 minutes
  2. Author
    Michael Kryton
  3. Narrator
    Michael Kryton
  4. Publication date
    July 9, 2015
  5. Language
    English
  6. Publisher
    Ascent Audio
  7. ASIN
    B011A7JF8Y
  8. Version
    Unabridged
  9. Program Type
    Audiobook
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Product details

Listening Length 6 hours and 29 minutes
Author Michael Kryton
Narrator Michael Kryton
Whispersync for Voice Ready
Audible.com Release Date July 09, 2015
Publisher Ascent Audio
Program Type Audiobook
Version Unabridged
Language English
ASIN B011A7JF8Y

Customer reviews

4.8 out of 5 stars
19 global ratings

Top reviews from the United States

  • Michael Kryton
    5.0 out of 5 stars Making the way we operate creatively more tangible. A shameless self-promotion from the author.
    Reviewed in the United States on October 12, 2015
    Verified Purchase
    As I am the author, I love my book. But I love it because I still use it. That was my purpose: to provide a tool-kit that ANYONE could use. And if the author can't use his own tool-kit --- what would that say about the purpose? I hope you will consider adding this book to your arsenal of creativity. And forgive me this indulgence. I would suggest that if you can't support yourself, how can you support others? This book is not just about me; it is the compilation of a lifetime's worth of experience working with people who loved their way of operating creatively. Add yourself to this list. And enjoy. Let me know what you think.
    One person found this helpful
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  • Bonnie Hutchinson, Transitions: Pathways to the Life and World Your Soul Desires
    5.0 out of 5 stars 60 second creativity with substance
    Reviewed in the United States on February 19, 2017
    Michael Kryton’s book "A Brilliant Idea Every 60 Seconds" convinced me on the first page that anyone, in fact everyone, can be and is creative. Rather than look for The Big Idea, Kryton shows how to generate actionable ideas that solve problems, articulate a process or improve relationships. The book is loaded with useful concepts, but its greatest strength is that he dissects and lays out the process, not only for generating creative ideas, but for creatively implementing them. I especially appreciated the sections on Inherent Values, and the dozens of case studies. The book is especially useful in generating marketing and promotion ideas but applicable to any challenge or opportunity.
    A Brilliant Idea Every 60 Seconds
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  • Terry Grant
    4.0 out of 5 stars "I need a brilliant idea". If you've ever thought this even once ...
    Reviewed in the United States on July 25, 2015
    Format: Audiobook
    "I need a brilliant idea".

    If you've ever thought this even once in your life but dismissed it as a concept exclusive to inventors, Einsteinian intellects and bad-haired business moguls -- well, guess what? -- it IS within you. According to the author, creativity is in all of us just waiting to be unlocked and ABIE60S is a wonderful key to open one's own door of potential.

    Kryton's decades of experience in media and the highly competitive advertising world have thickened his skin and quickened his mind. One could understand his hesitance at sharing so-called secrets of success. His book is merely a teacher. An encourager. An excavator of the reader's own built-in abilities.

    Though Kryton's work here should be required reading (or listening) in every media outlet in the world, any person with a brain can find something useful and inspiring from it. We all have creative wings to fly but sometimes as we stand at the precipice of potential overlooking the vast expanse of undeveloped capability, it can be daunting. The author won't push you off of that cliff. But he'll surely inspire you to leap.

    Terry Grant
    Production Manager
    Rogers Radio, Edmonton
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  • Martin J. Forbes
    5.0 out of 5 stars Michael hits it out of the park....
    Reviewed in the United States on July 22, 2015
    Format: Audiobook
    Michael, as you know, I 'started' as a writer in radio over 40 years ago. I always felt it was an 'art' to communicate a clients needs to a listener as creatively as possible to stand above the crowd. A Brilliant Idea is the most comprehensive guide I have seen yet in that communicates this goal clearly to writers, producers, and performers in the broadcast business. With the expansion of media to 'new media' - and 'multi platform consumption' the tips in this book will help 'anybody' who reads it to produce award winning material that can now be accessed 'world wide' in a top notch manner - so nicely done and well presented.

    No surprize to me - you're one of the finest in the business.

    Marty Forbes - President - Radiowise Inc.
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  • Christopher Wait
    5.0 out of 5 stars One line says it all - People who say they're not creative are lying to themselves, and that's very creative!
    Reviewed in the United States on July 21, 2015
    Format: Audiobook
    This book teaches us that our creativity has been undermined and discredited so often that many of us stop trying to 'be creative' and eventually forget how. BUT, it reminds us that our imagination is still there, behind a thousand mental doors - we need only pick one!

    It also gives us some very practical and easy to implement exercises to find our creative - no brilliant - ideas to any and all of life's problems.

    As wild and untamed the creative process may seem, Michael has reigned it in throughout his career, and shows us that it can be coerced, and cajoled by anyone willing to try, and have a little fun!

    A great read, and a great resource that I will turn to again and again!
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  • MIke Harding
    5.0 out of 5 stars Bravo! Magnificent!
    Reviewed in the United States on July 22, 2015
    Format: Audiobook
    Thank you Michael! This book has been a singular revelation in creative thinking and idea development. As I and many of my writing colleagues can attest, we all have our moments when we need to step out of our comfort zones to find a creative solution to a vexing problem. With the techniques detailed in 'A Brilliant Idea Every 60 Seconds' these ideas come with what seems like effortlessness. You have opened doors in my mind I scarcely knew existed. My problem has become which Brilliant Idea do I use. I can tell you it is a problem I rejoice in dealing with. Thank you Michael. I will happily urge tell my friends and colleagues to buy and use this book.
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  • C. Brady
    5.0 out of 5 stars A classic on the topics of creativity and innovation!
    Reviewed in the United States on July 21, 2015
    Format: Audiobook
    This is one of the most insightful, inspiring and immediately useful audio books on the topic of creativity and innovation that I have ever heard. Couple that with Michael Kryton's compelling delivery, and I guarantee that you will be as captivated as I was the first time I listened to it. (I plan to listen a few more times through). In a world where everything is changing so quickly, this audio book provides a way to generate the ideas you need to quickly adapt and prosper----both in your business and your personal life. A must for your library!
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  • David Langlois
    4.0 out of 5 stars 'A Brilliant Idea Every 60 Seconds'
    Reviewed in the United States on July 22, 2015
    Format: Audiobook
    An astute diviner of what it means to be creative, where ideas come from and how to ignite the creative spark, author Michael Kryton uses a personal/professional approach to plumb creativity's depths, drawing from his personal life as well as his years writing, directing, producing and appearing in radio/TV ads, publicity campaigns, documentaries and a long list of creative projects. With 'A Brilliant Idea Every 60 Seconds', he acts as our guide, encouraging us to trust ourselves, our instincts and our ideas, reassuring us that the creative streak lives within us all.
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Top reviews from other countries

  • Lori Bossert
    5.0 out of 5 stars Very inspiring!
    Reviewed in Canada on November 13, 2016
    Verified Purchase
    For anyone, like me, who do not feel they are very creative, Michael Kryton breaks the creative process into simple to understand pieces and encourages you to open your mind and trust the process!
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