![\"golden](\"http:\/\/www.allaboutmannatech.com\/wp-content\/uploads\/golden-circle.png\")
<\/p>\nJason Lester often talks about \u201cfinding your why\u201d and how it is critical for success. This same idea is found in Simon Sinek\u2019s book, \u201cStart with Why,\u201d where he explains that all the great movements, leaders and companies have a reason that drives them to excel and thrive. According to Sinek, your \u2018why\u2019 is \u201cthe purpose, cause or belief that inspires you to do what you do.\u201d For Jason Lester, it was the people that told him he couldn\u2019t accomplish something that passionately pushed him to become an ultra-endurance athlete. He gets satisfaction from proving those naysayers wrong and encouraging others to overcome their obstacles as well.<\/p>\n
In his book, Sinek describes a Golden Circle that defines every organization. The first, outer ring refers to what the organization does and the products or services they provide. The second, middle ring refers to how an organization works. This should set them apart from competition. The center, innermost ring is the \u2018why\u2019 \u2014 the reason and purpose behind its existence. The \u2018why\u2019 is not to make money. Rather, it should be a driving force of inspiration that explains its existence and why others should want to be involved, too.<\/p>\n
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Still not sure how to define your \u2018why\u2019? Another great example is Apple\u2019s new iPad Air\u2122 campaign with the prompting question, \u201cWhat will your verse be?\u201d taken from a monologue by Robin Williams in the movie, \u201cDead Poets Society.\u201d Through television advertisements and online stories, Apple is encouraging customers to connect technology with art and pursue the passions that make them human with Apple products. This is the core of the company, their \u2018why\u2019 and the reason for their success.<\/p>\n
It\u2019s time to choose your \u2018why\u2019 now. Sinek believes that a truly successful venture should not begin with the \u2018what\u2019 or the \u2018how\u2019 but with the \u2018why\u2019. Before you start your 100-day challenge, have your \u2018why\u2019 down to a statement that you can read every single day and remind yourself of your purpose. Remember, this can be for your Mannatech business, a particular project you\u2019re working on, your life motto, etc. Why do you do what you do and why should others want to get involved?<\/p>\n
iPad Air is a trademark of Apple, Inc.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":" Jason Lester often talks about \u201cfinding your why\u201d and how it is critical for success. This same idea is found...<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[668],"tags":[858,881,916,918,920,969],"acf":[],"yoast_head":"\n