SO/

SO/ Paris, discreetly positioned between Le Marais and Île Saint-Louis, presents a modern expression of Parisian luxury shaped by fashion, design, and cultural influence. Set above the Seine, the hotel reveals expansive views across the Eiffel Tower, Notre-Dame, and the historic skyline, offering a refined perspective on the city. This distinctive address attracts a global clientele seeking elegance, privacy, and a curated lifestyle experience in one of Paris's most desirable neighborhoods.

Discover SO/ Uptown Dubai, first-of-its-kind Lifestyle 5-star Luxury hotel in the Middle East - enter a visionary world of fashion, design and theatre with gourmet dining experiences, cutting edge mixology and next generation wellness. The hotel covers 10 floors of Uptown Tower with 188 design-led rooms with unrivalled views of Dubai's skyline, Marina, Ain Dubai and Jumeirah Beach alongside a range of exciting amenities, including large Ballroom, meeting facilities, Spa, Pool, and top class dining.

SO/ Maldives is reinventing the luxury island getaway experience with bespoke villa collections on and sensorial experiences rooted in fashion and art. With diverse dining, a sophisticated playful beach club and serene spa all set in a private lagoon enclave, it's time to escape, explore and play. Inspired by the glamour of fashion world, SO/ Maldives is a lesson in inclusive luxury, perfectly suited to everyone from young families and couples to groups of friends seeking sartorial experiences.

A luxury 5-star hotel featuring urban design, SO/ Bangkok was inspired by the Five Elements created by famous Thai designers & fashion designer Monsieur Christian Lacroix. Enjoy world-class facilities and accommodations, including restaurants, rooftop bar, SO/ SPA and Infinity Pool. Prime location in the heart of Bangkok, perfect choice for leisure and business travellers, just 3 min walk to MRT station, which conveniently accesses QSNCC Convention Center, shopping malls, nightlife attractions, and more.

SO/ Sotogrande is a 5‑star upscale hotel in Cádiz with unique accommodation and cuisine, golf with academy, and wellness on Costa del Sol. It offers 152 rooms (36 suites), 4 restaurants and bars, a 37,675 sq ft thalassotherapy‑inspired spa, fitness center, meeting rooms, 3 outdoor and 1 indoor heated pools, terraces, private gardens, and views of sea, Gibraltar, golf course, and Andalusian countryside.

SO/ Auckland is a sleek urban base for the stylish traveller in the heart of Auckland's CBD. Enjoy views of the Waitematā Harbour and city across 16 floors and 130 design-led rooms. Sip cocktails at the panoramic HI-SO Rooftop Bar. Harbour Society serves grill-centric local cuisine with exceptional views of Auckland's skyline and Javalab Café blends house-made patisserie with organic coffee. SO/ Spa provides unique, world-first treatments in an underground oasis, complete with a pool and sauna.

An ideal starting point for stylish travelers, SO/ Vienna offers 182 design rooms and refined suites spread across the 6th to 17th floors. All rooms and suites provide spectacular views of Vienna's rooftops, the Danube Canal, and the capital's iconic landmarks, in minimalist tones and a delicate interior design.

Located at the heart of the embassy district between the zoo and the Tiergarten, the luxury boutique hotel Das Stue is an extraordinary retreat combining contemporary luxury with historic elegance. Guests are encouraged to look around and pause at Das Stue, a place of tranquility, aesthetics and urban enjoyment - a refuge for anyone wanting to experience the more elegant side of Berlin.