Trade and Invest in One Platform

Online stock broker for stocks, funds, ETFs, bonds with zero opening charges

20+: 20+ Years in the Market
7 Lakh+: 7 Lakh+ Registered Clients
#1: TradingView's #1 Options Broker Asia (4.6)

Built to Solve Real Trading & Investing Challenges

Missing Entry and Exit Levels
GTT Orders trigger automatically at your chosen price, even when you're offline, with up to one year validity.
Strong Ideas, Not Enough Capital
MTF 4x lets you take delivery positions worth ₹40,000 for just ₹10,000 on 1500+ NSE stocks, with no lock-in.
Options Trading Feels Random
1ly Option provides ready-made strategies, scanners, and simulation tools to test before you trade.

Choose Your Platform Based on How You Trade

Transparent Pricing. No Hidden Charges.

ACCOUNT OPENING
No demat, trading, or platform fees
AMC
Lifetime Free Account maintenance
EQUITY BROKERAGE
₹20 per executed order
F&O & COMMODITY
Maximum brokerage per order
MUTUAL FUNDS
Zero brokerage on all mutual fund investments

View Complete Pricing

Tools That Help You Trade and Invest With Confidence

TradersInvestors

1ly Algo
Automate trades using fixed rules without coding
Scalper Terminal
Fast order placement with chart + option chain + positions in one view
Bracket Orders
Entry, target, and stop-loss bundled as one setup
Instant Payout
Withdraw up to ₹1,00,000 instantly when needed

Portfolio Analysis
QWT scoring + SWOT analysis to review holdings
Investment Baskets
Explore ready-made themes beyond your watchlist
IPO Application
Apply through ASBA with step-by-step tracking
Ask ANT
Track portfolio, research stocks, and get market insights - all in one place

20 years of Trusted Excellence

Best Broking House (South)
2018
MCX
Leading Member of Exchange
2020, 2021, 2022, 2024
MCX
Top 3 Contributor (Equity & Derivatives, South)
2021
NSE
Operational Excellence Leadership Award
2022
BFSI
Client Participating Member (ADT Winner)
2024
MCX
MCX Award
2025
MCX
BFSI Technology Award
2025
BFSI Technology
Best Digital Investment Platform
2025
FINEXT Awards
Best Organisation to Work
2025
ET NOW
Cyber Award
2025
Cyber Award

What Traders Say About Alice Blue

GOOD systems and low brokerage and technical supports to all traders,and technical classes conducted in free manners.our requirements sortout time to time that means immediate supports. I suggested if you Wish to start your trading journey start with ALICEBLUE.

-renganbalaji24

I've been using Alice Blue for my trading and investment needs, and I must say—it's one of the most efficient and user-friendly platforms out there! The Ant platform (Web & Mobile) is intuitive, fast, and packed with features. Low brokerage makes high-frequency trading extremely cost-effective. Integration with TradingView is a game-changer, offering advanced charting and seamless order execution. Their SmartAPI support is perfect for algorithmic and automated trading setups. The customer service is responsive and helpful, always quick to resolve queries. Whether you're a beginner or a professional trader, Alice Blue offers the tools, reliability, and support you need to trade smart and stay ahead of the market..

-kallagunta_venkatesh

There should be trading directly from chart. I mean changing Stop loss and take profit should be draging directly from the chart.

-Jameel2

I’ve been using Alice Blue for quite some time now, and overall my experience has been very positive. The trading platform is clean, fast, and easy to navigate, even for someone who is not a full-time trader. Order execution is smooth, charts load quickly, and the app remains stable even during volatile market hours. What I really like is the transparent brokerage structure and the margin benefits, which help in planning trades better. Customer support has also been responsive whenever I had queries related to orders or account details, and issues were resolved without unnecessary delays. The portfolio and reporting section is detailed and helpful for tracking P&L and holdings on a daily basis. As a long-term investor as well as an occasional trader, Alice Blue has met my expectations in terms of reliability, cost efficiency, and ease of use. Overall, it’s a trustworthy broker that continues to improve its services, and I’m satisfied with my journey so far. I would definitely recommend Alice Blue to anyone looking for a simple and dependable trading platform.

-Ravi-2018

I would like tell that alice blue not only provides the platform for trading if offers knowledge with trade School were we are enabled to learn new strategies and it's user-friendly app for trading and investments

-maddytrade489

Best plat form ever made and user frendly New improve ments made me good trader with large data base and advanced tool and news provided with my performace increased

-gopivaraprasad009

Trading is smooth and easy on Alice Blue. The platform is fast, reliable, and user-friendly, making trading a good experience.

-pawan_deshmukh

Alice Blue excels in capital efficiency with its "Freedom 15" plan and the powerful ANT platform. It stands out by offering a Single Margin facility, letting you trade Equity, F&O, and Commodities from a unified balance—drastically improving liquidity. With lightning-fast execution, zero-commission Direct Mutual Funds, and best-in-class API integration for algo-trading, it’s a high-performance ecosystem. It is a top-tier choice for traders focused on maximizing their P&L through low overhead and sophisticated, clutter-free technology.

-lokeshravella

really great features for traders, for investers, for scalpers also. The price fluctuation is in fracture of seconts. App updates time to time. Alert feature is really beneficial for day trader.

-ganga_lahore

After long time i can see how alice blue has improved a lot in terms of their product and this rating is for their efforts they have put in for improvement

-Vrushab_1001

Excellent tool for charting and technical analysis

-mridula_mg

It’s great to hear you’re having such a smooth experience with that integration. Clean Interface: A clutter-free workspace that allows for better focus on technical analysis. Zero Lag: Instant data synchronization and fast chart-based execution. High Reliability: Consistent performance with minimal connection drops or errors. Intuitive Workflow: Seamless transition from spotting a setup on a chart to placing an order.

-ruthvikpjcll

If you have Experience with Trading View charts, Alice Blue offers one of the best experiences. Very useful for intraday and swing traders.. You can definitely try it for trading.

-Adithya3

I’ve been using Alice Blue with TradingView charts, and the overall user experience is extremely good. Clean layout, responsive tools, and fast order placement.

-apandeydhpjx

Trading View is Widely Considered One of the Best Charting Platforms Available. Very Friendly to use. Trading View is Fast and Smooth.

-mushtaribegum25

For anyone who prefers Trading View charts, Alice Blue offers one of the best integrated experiences. Very useful for intraday and swing traders.. You can definitely try it for trading.

-jivesh18kr

Very helpful and good product. User friendly and accurate cart view we can get from here

-jay3245

Alice Blue–TradingView integration is very convenient for traders. It allows users to analyze charts and monitor live prices along with profit and loss directly on TradingView. TradingView is one of the best charting platforms, offering advanced indicators, customization options, and a user-friendly interface.

-anju_kumaran

TradingView integration with Alice Blue works smoothly. Getting advanced charts and direct trading features for free is really helpful. A great combination for both beginners and active traders

-rajukumardubey9989

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Frequently Asked Questions (FAQs)

Common Questions About Alice Blue

No. Opening a demat and trading account is free. Also, the Annual Maintenance Charge (AMC) is ₹0.

₹20 flat per executed order for equity intraday, delivery, F&O, commodity, and currency trading. For equity, it's 0.25% or ₹20, whichever is lower. Mutual funds have zero brokerage.

Yes, through MTF 4x. You can buy delivery stocks worth ₹40,000 by paying only ₹10,000. Available on 1500+ NSE stocks with no lock-in—sell whenever you want.

Use ANT for stocks, commodities, currencies, and F&O with advanced charts and analysis tools. Use 1ly Option for options trading with strategy builders and scanners. Use Rise for mutual fund investing and IPO applications. All three work with the same Alice Blue account.