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Medical Affairs stands at a pivotal moment. While generative AI has improved efficiency through faster content creation and literature review, agentic AI introduces a fundamentally different capability: autonomous systems that can plan, execute, and refine complex workflows with human oversight. From scientific engagement and medical information to publications and real-world evidence generation, these technologies are reshaping how insights are generated, synthesized, and translated into action. As biopharmaceutical organizations navigate increasing scientific complexity and resource constraints, the question is no longer whether AI will influence Medical Affairs, but how leaders will govern, integrate, and leverage agentic systems to enhance scientific exchange, operational excellence, and patient-centered outcomes.
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