In the case of the need for Sushi Express to grow and reach out to more customers in Asia, there was one thing very evident, and that was that it needed an effective PR partner who understands the F&B industry. Affluence PR helped it gain exactly that, and being...
Brands that only use paid advertising in today’s crowded digital world often find it difficult to establish real trust with their audiences. Editorial coverage, earned media in respected publications, adds credibility that no sponsored post can provide. Affluence PR...
The OWNDAYS K.Moriyama Titanium Collection stands out because it combines lightweight comfort, premium titanium, refined craftsmanship, and simple design in one collection. The frames feel light, look stylish, and offer a premium finish. Today, people expect more from...
Pink pizza sounds like a social media gimmick. Honestly, the first time we came across it, we thought the same thing. But spend a bit of time with the chefs actually making it, and you quickly realise there is a real culinary conversation happening underneath....
A trusted Singapore PR company, Affluence Public Relations, is helping Chef Wen grow in Singapore by building a clear brand story, gaining media attention, and using social media marketing to reach more customers and increase interest in the dining concept....
Singapore has a growing food and beverage market. Over the years, more people have started spending on dining and lifestyle experiences. According to the Singapore Department of Statistics, the sector has shown steady growth because of this change in consumer...
Many traditional heritage brands in Singapore struggle to remain relevant as younger generations shift toward digital-first dining experiences. According to an official report, the food and beverage sector saw a 2.5% increase in sales recently. Yet, many...
When Kott-Don 360 entered Singapore’s restaurant market, it needed a launch that could create trust and fast visibility. This urgency is supported by industry data. Singapore’s consumer foodservice sector recorded about US$9.4...
Singapore has a competitive food industry, so restaurants must explain their purpose clearly to attract attention. Mission-driven restaurants such as The Kind Bowl have a meaningful story toshare, but that story must reach the right audience to create impact. The Kind...
Running a healthcare business has its challenges, but it can often be more than worth it. You could bring in quite a bit of money from it. That’s especially true once you start expanding. But, you’ll need to make sure you do this the right way to actually see the...
