We Are What Happens.
Every great story has a powerful ending. For marketing campaigns, it’s the purchase. With unmatched access to over 150 million credit and debit cards, we provide the definitive view of consumer spending behavior across brands, so you can stop guessing and start growing. We are what happens.
Power Growth with
Real-Time Purchase Insights
From strategy to execution, our data connects the dots so you can predict what’s next, target with precision, optimize with confidence, and prove impact.
Leverage Verified Purchase Data, Not Proxies
Consented. Granular. Built to Scale.
150 M+
credit and debit cards
95 M+
consumers
$4 T+
spend
86 B+
transactions
5300+
brands
Industries We Serve
- Brands & Media
- Retail & QSR
- Consulting & Investing
- Financial Services
Maximize Your Marketing
For brands, agencies, and media platforms, Affinity Solutions connects campaigns to conversions by tapping into the largest consumer purchase dataset in the U.S. and U.K.
Drive Optimal Outcomes
Affinity Solutions’ Consumer Purchase Insights enhance first-party data with a complete market perspective—delivering competitive and consumer insights beyond your walls to drive smarter business strategies.
Gain Actionable Market Insights
Affinity Solutions unlocks a deeper understanding of audiences and markets to fuel revenue-driving growth strategies.
Create Powerful Cardholder Loyalty Experiences
For banks and other financial institutions, Affinity Solutions helps increase market share and boost customer loyalty through personalized, engaging card-linked offers.
The Latest from Affinity
Retail Monitor December Data Shows Strong Holiday Season Spending
January 12, 2026
Retail sales saw strong growth in December, reaffirming that consumers remain on solid footing.
Disney Debuts Brand Portal, Expanding Unified Data Platform
January 8, 2026
Disney collaborates with Affinity Solutions and others to provide advertisers greater visibility into their campaigns.
Custom Consumer Purchase Audiences Now Available on Microsoft Curate for Commerce
October 6, 2025
The new solution enables advertisers to conquest competitors’ customers and shift market share across key verticals.