The day Norwegian surprised over half a million commuters by turning Nationaltheatret Station in Oslo into Times Square Station. And yes, The Naked Cowboy was invited.
Carlsberg: Yes
Simple and clever play on a slogan from M&C Saatchi to celebrate Carlsberg Hof beer now being brewed using only 100% organic ingredients.
Share this:
Jaguar: Not-so Virtual Reality
Virtual reality is becoming the next big thing, so Jaguar invited people to experience the only virtual reality simulation worthy of the F-TYPE. One that turned out to be not-so-virtual.
Share this:
Skoda: European Bike Stealing Championship
If you left a high quality bike unlocked in Amsterdam, Prague or Rome, which city would the bike be stolen in first? And how long would it take to happen? Skoda decided to test it out for the first European Bike Stealing Championship 2015 with their site We love Cycling. They brought along a band and confetti to to celebrate the thief!
Share this:
DHL: DHL Is Faster
A lesson in being sneaky from DHL! Getting their competitors to deliver a large black box to hard to reach addresses. What they don’t know is the box is covered in thermoactive foil. When taken to places with the correct temperature the box changed colour to reveal a giant “DHL is Faster” slogan on the box.
Share this:
Heineken: The Jonah Lomu Machine
Heineken invited local fans to a special night out and placed a prize machine in the corner. Dispensing signed footballs by Jonah Lomu. What I like about it is the clues that he gives that he can see them, but none are quite sure what to make of it!
I don’t know my rugby. At all. I’m not going to lie. But I imagine this guy to be as famous as footballers are to football fans I bet it’s a big deal he was hiding out in a machine in their local pub!
#LikeTheBeard
Other great Heineken campaigns include Departure Roulette and Heineken Passport
Share this:
Pepsi Max: Friend Finder
Two words: Technical Brilliance. Ever been to a festival and lost your friends? They can’t hear their phone ring because of the awesome music blaring out? You wander around for ages to try and find them and you miss out on good times searching. Well problem solved thanks to Pepsi Max! Pepsi Max created the Friend Finder drone to take you to them! I love the design of the drone, the screen wrapped around the drone not only gives you directions and points to your friend but it could also be used for special messages and if possible as little screens showing what’s on the stage
Pepsi are growing their technology collection, before this there was the Pepsi Max Time Tunnel and the Pepsi Max Unbelievable Bus Shelter
Share this:
Blush Lingerie: Make Him Stand
What do you need to make people pay attention to your campaign. Money so you can put as many poster sites and billboards as possible and paste your image everywhere? or a simple but brilliant idea? I’d definitely say the latter. As proved by Blush Lingerie. All they required was a pack of $1.99 24pack 35ltr bin bags and free use of the air vents that frequent the American pavements
Also creates a brilliant new form of dancing
Share this:
KitKat: The Break Machine
KitKat want you to slow down. Whether you’re on your way to an important meeting or just out shopping; you deserve a break. So they created The Break Machine. When someone sits down sensors started the machine counting down until you can have your KitKat as a reward for taking a break. But you have to wait a minute. It doesn’t seem lie a long time, but it can be enough to give you some you time
They’ve tried to give you a break before, see KitKat No Wifi Zone and KitKat Break Time Friday for proof
Share this:
Zappos: #PayWithACupcake
Favourite campaign for a while! I love it when companies and brands play against each other. And one time Google was out in a truck trying to get people to try Google Photos by giving* them with free cupcakes. All was going well, people took a photo and got a free cupcake. What’s better than free cupcakes? Well things you can use like sunglasses, watches and bags maybe? So up walk Zappos. Literally. A Zappos box (not sure what else to call it!) walked right next to the cupcake mobile and waited for someone to #PayWithACupcake. These people didn’t know what they were going to get, but once they did they had a queue, even the person from the cupcake truck came over! Great work, now I say you’re turn Google!
*bribing
If you missed the other great brand face off Audi VS BMW you have missed out! Check out the post here
AdPitch Blog 