How can we capture a story and narrative that embodies our true essence in a meaningful way? Who are we, what defines us and how do we position ourselves in a way that brings out our existence, purpose, promise, and value proposition in a way that is endearing to the users (farmers, Partners, Industry Players, and Collaborators)
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Challenge
Building from the ground up
As brand consultants, we’re not farmers or scientists—yet we had to learn to think like one. Agventure seed’s offering is complex and together, we needed to bring to the surface key elements that define their existence, purpose, promise and value proposition in a way that is endearing to the users (farmers, Partners, Industry Players and Collaborators).
Collaboratively, we were able to extract industry knowledge from senior stakeholders, decoding their knowledge and making it digestible to outsiders. We engaged different farmer profiles through a qualitative study. We simplified what Agventure Seed does in a way that anyone could understand. Making it possible for the new venture to be well-positioned in a space that is filled with legacy players.
What Agventure Seed is offering is incredibly new – by making it more comprehensible, we could get farmers and even industry players to buy in sooner.
A brand that was fit for the future of resilient farming.
