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AdImpact Reveals 2026 Election Cycle to Reach Record $11.6 Billion in Ad Spending

Support@AdImpact.com (AdImpact) — Thu, 11 Jun 2026 20:50:26 GMT

AdImpact Reveals 2026 Election Cycle to Reach Record $11.6 Billion in Ad Spending

PharosGraph and AdImpact Partner to Deliver Real-Time Narrative and Competitive Intelligence for Political Advertising

Support@AdImpact.com (AdImpact) — Wed, 03 Jun 2026 16:01:31 GMT

AdScape^TM integrates AdImpact’s ad tracking intelligence into PharosGraph’s narrative platform to show how campaigns are influencing voters in real-time

CA Gov Ad Analysis: The Most Expensive Gubernatorial Race on Record

Support@AdImpact.com (AdImpact) — Fri, 29 May 2026 15:59:30 GMT

Written by Ethan Stroh and Ethan Mort

Q1 2026 Fast Food Advertising Trends: Broadcast, CTV, and the Regional Chains Punching Above Their Weight

emort@adimpact.com (Ethan Mort) — Fri, 29 May 2026 12:00:00 GMT

The quick-service restaurant industry may look stable at first glance, but beneath the surface, major shifts are reshaping how brands advertise across television. While overall Q1 broadcast advertising levels for QSR chains have remained relatively flat in recent years, streaming continues to emerge as a key growth driver. From regional chicken chains punching above their weight on broadcast, to coffee giants battling for dominance, to burger brands dramatically shifting their TV strategies, AdImpact’s Q1 2026 data reveals an industry increasingly balancing traditional television with the rapid rise of CTV.

AdImpact Names Rachel Blank as Head of Partnerships

Support@AdImpact.com (AdImpact) — Thu, 07 May 2026 14:25:06 GMT

AdImpact, a leading advertising intelligence company, today announced the appointment of Rachel Blank as Head of Partnerships, a new role focused on expanding the company’s strategic partner ecosystem and driving revenue growth.

Blank brings 15 years of experience in advertising technology, media measurement and media sales, with a track record of building and scaling partnerships. Most recently, she served as Senior Account Manager of Digital Platforms at VideoAmp, where she led the operationalization of privacy-first measurement and activation partnerships for the world’s largest social media platforms.

Prior to that, Blank was foundational to LoopMe’s North American GTM strategy, scaling SaaS adoption for global brand measurement solutions. Earlier in her career at Comscore, she led the transition of major independent agencies, brands and station groups to Comscore as their primary media currency, consistently exceeding sales targets and driving new client acquisition across the Northeast, including within the high-growth political advertising sector.

At AdImpact, Rachel will lead partnerships across agencies, brands, media companies, data providers, and more to enhance the company’s advertising intelligence capabilities and unlock new revenue opportunities across the advertising and political landscape. Her appointment comes as AdImpact continues to expand its capabilities to meet growing demand for unified, real-time visibility across the evolving television and media landscape.
“As we continue to scale our offerings, Rachel’s deep expertise in building high-impact partnerships will be critical to accelerating our growth,” said Don Norton, General Manager, Data Solutions at AdImpact. “She will play a key role in strengthening our relationships across the entire ecosystem while helping us evolve our dataset to meet the needs of a rapidly changing market.”

“Ahead of the World Cup and the 2026 midterms, advertisers are navigating an increasingly complex and fragmented media environment that is blind to the local marketplace,” added Blank. “AdImpact’s dataset provides the most comprehensive view of the unified U.S. television landscape, and I’m eager to build strategic partnerships that unify competitive intelligence across platforms while empowering advertisers with actionable intelligence that is actually at the local market level.”

Mills Drops Out as Maine Senate Heads Toward Historic Spending

Mary Kate Hogan — Thu, 30 Apr 2026 17:52:47 GMT

This morning Janet Mills announced she was suspending her campaign, seemingly setting the stage for what could end up as one of the most competitive Senate elections this cycle. Graham Platner will likely be the Democratic nominee to take on incumbent Senator Susan Collins (R). The primary has seen $53M in total ad spending, making it the most expensive Senate primary on record in Maine. With two months left to go, the contest has already surpassed the 2020 Senate primary total of $36M. Nationally, Maine currently ranks as the fourth most expensive Senate primary of the 2026 cycle, trailing Texas, Illinois, and Kentucky.

Winning New Legal Business in 2026

dnorton@adimpact.com (Don Norton) — Tue, 28 Apr 2026 14:26:54 GMT

Winning New Legal Business in 2026

AdImpact TV Insights Roundup Q1 '26

Support@AdImpact.com (AdImpact) — Fri, 10 Apr 2026 14:28:26 GMT

As we entered a new year, the calendar quickly filled with major tentpole programming across sports and entertainment. It also marked the start of a busy political year, led by primaries in Texas and Illinois.

In our latest quarterly television insights report, AdImpact takes a closer look at the viewership data, political ad spending, ad airings, and advertising trends of these marquee Q1 moments – and what marketers need to know to fine-tune their strategies to prepare for a busy year.

2026 Ad Messaging Snapshot: Democrats Lean Into ICE In The Early Primaries

Gretchen Kokotovich — Fri, 27 Mar 2026 14:18:44 GMT

Immigration has long been a defining political issue, but in the 2026 primary cycle, a more specific focus is beginning to emerge across broadcast advertising: Immigration and Customs Enforcement (ICE). Advertisers are increasingly centering the agency in their messaging. In January, ICE was mentioned in just 2% of broadcast airings. So far this month, that figure has climbed to 9%. The issue has become especially prominent in recent primaries, with ads mentioning ICE making up more than one-third of all broadcast airings targeting Illinois’ recent contests.

Oscars Viewership Declines But Streaming Audience Grows

emort@adimpact.com (Ethan Mort) — Mon, 23 Mar 2026 19:05:22 GMT

Q1 is one of the busiest periods of the year for advertisers, packed with tentpole events that deliver large, highly engaged audiences. From the Super Bowl and Winter Olympics to the Golden Globes, March Madness, and the Oscars, brands are forced to make strategic decisions about where to allocate spend, or whether to invest across multiple moments. Among these, the Oscars present a unique opportunity, blending cultural relevance with broad reach. Advertisers leaned in this year, with the ceremony selling out its ad inventory days ahead of the broadcast.