POSSIBLE 2026: AdExchanger’s Hot Takes
AdExchanger Senior Editors Alyssa Boyle and Anthony Vargas share their takeaways from three days chatting about agentic AI at POSSIBLE.
Latest
EDITOR’S CHOICE
Reddit Reports A 75% Boost In Q1 Ad Revenue As It Reaches For 100 Million Daily US Users
Generative AI search has pushed traffic off a cliff across most of the internet, but not on social platforms. Reddit included.
Guest Column
Popular
Must Read
Google Touts Its AI Ad Tech Adoption And New AI Max Features
Google announced new features and ad types for AI Max, its AI-based bidding product for search and shopping or sponsored product ads. The company also touted “hundreds of thousands” of advertisers using AI Max.
Meta’s Ad Machine Is Purring, So Why Did Its Stock Drop?
Meta’s Q1 call sounded like an AI and hardware pitch, but under the hood it was still about one thing: investing in AI to squeeze more money out of its ads business.
Alphabet Exceeds $100 Billion In Q1 And Its Profits Almost Doubled
Alphabet earned $109.9 billion in Q1 this year, up from $90.2 billion a year ago. And that’s not even the truly gobsmacking number.
Rakuten And Impact.com Forge A New Alliance That Resets The Affiliate Industry
The two longest-standing names in the affiliate and partnership marketing category, Rakuten and Impact.com, have decided to stop fighting each other and will instead fight together.
AdMarketplace Is Piloting Performance Ads In AI Chat
As AI chat starts to double as a shopping channel, the race is on to build an ad model that doesn’t undermine user trust.
Even PayPal Ads Has Its Own ID Now
If you thought programmatic didn’t have room for yet another advertising ID graph, then you’d be wrong. On Monday, PayPal launched the PayPal Ads ID, a new identity product tied to PayPal and Venmo’s customer base.
Writers
Podcasts
AdExchanger Talks
Amazon is gearing up for its third-ever upfront event next month in New York City – and programmatic is at the center of its pitch. “We’re encouraging brands and agencies to consolidate into the Amazon DSP to drive better outcomes,” says Sarah Iooss, head of agency partnerships at Amazon Ads.
The Big Story
Take your sunglasses off for this one. Fresh off the POSSIBLE conference in Miami, our reporters debrief on how the marketing industry addressed the subject du jour: AI. Plus: the topics that were conspicuously absent from the conference.