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When Brands Become Realtime
AI is collapsing the distance between moment and message
Aug 18, 2025
•
Paul Aaron
9
1
Why We Decided to Sell Addition to R/GA
How we're teaming up to redefine how brands work in the intelligence era
Jul 23, 2025
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Paul Aaron
4
The Agentic Era
Insights from Our San Francisco AI Salon with Google
Dec 18, 2024
•
Paul Aaron
2
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A Generative Approach to Brand Strategy
Sep 29, 2022
•
Paul Aaron
11
6
Why We Decided to Sell Addition to R/GA
Jul 23, 2025
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Paul Aaron
4
Scaling Creative With AI
Dec 3, 2024
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Paul Aaron
10
Fine-tuning Models for Creativity
Nov 22, 2024
•
Paul Aaron
3
1
CannesGPT
Jul 7, 2023
•
Paul Aaron
5
1
1
Autonomous Insight Discovery
Oct 25, 2023
•
Paul Aaron
8
2
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Scaling Creative With AI
This AI system personalizes Google's Holiday Shopping campaign across hundreds of NYC locations
Dec 3, 2024
•
Paul Aaron
10
Fine-tuning Models for Creativity
A new approach to fine-tuning focused on generalized creative thinking, rather than repetitive tasks.
Nov 22, 2024
•
Paul Aaron
3
1
Unlocking Creative Control with IPAdapter
Putting the latest in image generation technology to work in our new campaign
Jun 18, 2024
•
Paul Aaron
1
Building Lebanon's AI President
What can we take away from our latest AI experiment?
Apr 18, 2024
•
Paul Aaron
7
2
2
Insightly Generates Personalized Newsletters About Anything
This new AI tool is free for our Substack subscribers while in beta.
Jan 29, 2024
•
Paul Aaron
3
Remixing Video Content with AI
This AI video editor generates infinite TikTok commentaries
Dec 5, 2023
•
Paul Aaron
3
2
The PowerPlay Aftermath
How OpenAI's Leadership Shakeup Reshaped the AI Landscape
Nov 20, 2023
•
Paul Aaron
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Addition
Insights and experiments at the intersection of Generative AI and marketing.
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