Acronym

We turn wild ideas into real things

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Serious work, unserious energy.
We turn ambitious, slightly unhinged ideas into real experiences, built with expert craft, human collaboration, and sleeves-rolled-up precision.
Show me the work
  • 001 DISCOVER
  • 002 PROTOTYPE
  • 003 LOCK IN
  • 004 PERFECT IT
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15M+
PEOPLE STOPPED TO STARE

Data shows what worked

300+
EXPERIENCES BUILT AND LAUNCHED
18 COUNTRIES, 14 TIME ZONES
REPEAT CLIENTS
73%
STAYED LONGER THAN PLANNED
0
SECONDS OF BORING

Years of unique projects leave behind strange facts and discoveries.

FIELD NOTE 006

To introduce Thing in our opening scene, we keyed out actor Victor Dorobantu’s blue VFX suit so only the hand remained.

NETFLIX HOUSE - EVE OF THE OUTCASTS
FIELD NOTE 005

5,500 drones filled 950 feet of sky, setting the U.S. record for the largest drone light show.

NETFLIX - STRANGER THINGS FINALE
Field Note 004

Figma Make toured nearly 12,000 miles, from San Francisco to Paris to Tokyo.

Figma - Make Global
Field Note 003

Our scaled USCSS Maginot at SXSW was built at 1:164 scale.

FX Alien Earth - SXSW
Field Note 002

Pennywise required four hours of SFX makeup before roaming the streets.

HBO Welcome to Derry - Global Balloon Stunt
Field Note 001

Beyoncé named the robots we programmed for the Cowboy Carter tour: Flo, Rob-erta, and Linda.

Beyonce - Cowboy Carter Tour
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Daniel L. — Hand-poked tattoo stippling
Paul — Freestyle rapping on the morning commute
Aki — Riso printing experiments and homemade granola
Aaron S. — Urban wandering in unfamiliar cities
Steven — Practicing Ikebana like meditation
Saumil — iPhone filmmaking experiments
Mark — Redesigning his tortoise’s habitat
Mikey — Engineering the perfect cocktail
Aaron M. — Claymation that takes hours for seconds of magic
Frazier — Painting Bob Ross–style landscapes for his living room