Data to Decision Activation
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2026: The Year MAD Tech Becomes an Operating System
15 predictions for Marketing, Advertising & Data leaders as AI moves from pilots to production and trust becomes the constraint
Jan 4
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Abhi Yadav
5
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Your Media Plan Is Dead. AI Search Agents Ate It.
Sep 14, 2025
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Abhi Yadav
8
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The Great Unbundling: Why Your Marketing Cloud Is Already Obsolete. You Just Don’t Know It Yet.
Nov 2, 2025
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Abhi Yadav
8
6
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From Mad Men to Machines: The 20-Year Reset of Advertising
Sep 21, 2025
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Abhi Yadav
4
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From Clicks to Conversations: The New Battle for Customer Decisions
Nov 30, 2025
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Abhi Yadav
5
2
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2025 Was the Year AI’s Missing Layer Became Obvious.
Why decision intelligence and context graphs became the real bottleneck for enterprise AI
Dec 28, 2025
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Abhi Yadav
6
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From Clicks to Conversations: The New Battle for Customer Decisions
AI conversations don’t have impressions or CTR. They have context, depth, velocity, and trust. If your brand doesn’t show up there, your “growth engine…
Nov 30, 2025
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Abhi Yadav
5
2
2
Decision-First Marketing: Why Your Funnel Is Dead and Your Campaigns Are Failing
A playbook for modern customer data ops & marketing teams in a post-funnel, decision-first world
Nov 16, 2025
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Abhi Yadav
4
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The Great Unbundling: Why Your Marketing Cloud Is Already Obsolete. You Just Don’t Know It Yet.
How the world’s smartest companies and hyper-scalers are ditching suites and slaying martech bloat for composable, data-first, AI-native stacks and what…
Nov 2, 2025
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Abhi Yadav
8
6
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Your $2M Data Stack Returns Zero. Agentic Loops Turn It Into Profit.
Top data & marketing teams are switching from static CDPs (Data Platforms) to self-improving Agentic AI Loops. This helps reduce CAC, increase ROAS…
Oct 19, 2025
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Abhi Yadav
2
1
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