Behind Product Lines

Behind Product Lines

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OpenAI’s product lead dropped this crash course on building, pricing and launching AI products
Product teams are stuck in building AI agents and workflows. They look impressive but hardly move the needle. This crash course teaches you how to…
 • Aatir Abdul Rauf and Miqdad Jaffer
How we enabled our sales team with AI
Sales reps chase PMs & PMMs to get answers they need to influence deals. Here's how AI can help product teams empower them.
 • Aatir Abdul Rauf
How to land a PMM job in today's market (and real stories of people who did it)
Finding a PMM job has been an uphill climb lately. We asked Yi Lin Pei to dive deep into how PMMs need to adapt their job search strategy and win…
 • Aatir Abdul Rauf and Yi Lin Pei
Vibe Coding 101: 23 practical tips to build functional prototypes
After vibe coding for 8 months, here are some of my hard-won lessons. If you're starting out on your vibe-coding journey as a PM or PMM, this guide will…
 • Aatir Abdul Rauf
The Need for a New Trio: PM, PMM, and Growth
As the development cycle shrinks in the wake of AI, the noise in SaaS will be deafening. This new reality demands the need for a new trio in product to…
 • Aatir Abdul Rauf
How to Create a Customer-facing Roadmap (+ Example)
Learn how PMs and PMMs can craft a customer-facing roadmap that helps GTM teams sell, retain, and expand accounts in SaaS.
 • Aatir Abdul Rauf
10 Product Launch Pitfalls PMs & PMMs Must Avoid (video episode with Ibrahim Bashir)
I recently sat down with Ibrahim Bashir to unpack 10 critical mistakes product teams make when planning a launch.
 • Aatir Abdul Rauf and Ibrahim Bashir
10 Context Documents Product Teams Should Prepare Before Building Agents (+ examples)
Without the right context, mere prompts will always under-deliver. This article outlines the various context documents product teams should prepare…
 • Aatir Abdul Rauf
The Game-Changing Partner Every PM Should Know About
Product Marketing Managers often fly under the radar, but their impact on a product's success is undeniable. They don’t just help products succeed; they…
 • Aatir Abdul Rauf and Sid Arora
Retracing 2024: Top product posts, pods, newsletters & more
Read this mega-compilation of top content I resonated with in 2024 + the content I produced which got the most engagement.
 • Aatir Abdul Rauf
5 Steps to Select Your Go-to-Market Motion (by Maja Voje)
Learn how to choose the right go-to-market motion for your product + get real examples & templates to amp your GTM game.
 • Aatir Abdul Rauf and Maja Voje
The Practical Guide to Competitive Research for Product & GTM Teams
In today's edition, we break down all the channels, tools, and processes PMs and PMMs can tap into to gather actionable competitive intel.
 • Aatir Abdul Rauf
Behind Product Lines
Behind Product Lines
An easy-to-read newsletter that helps PMs and PMMs understand how they can work together to build and market products better.
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