{"id":25739,"date":"2025-11-14T07:34:08","date_gmt":"2025-11-14T15:34:08","guid":{"rendered":"https:\/\/201creative.com\/?p=25739"},"modified":"2025-12-08T06:09:18","modified_gmt":"2025-12-08T14:09:18","slug":"what-is-generative-engine-optimization","status":"publish","type":"post","link":"https:\/\/201creative.com\/what-is-generative-engine-optimization\/","title":{"rendered":"What Is Generative Engine Optimization?"},"content":{"rendered":"\n<p>Search is shifting from lists of links to direct, synthesized answers. People now ask questions in plain language and expect quick, cited responses pulled from across the web.<\/p>\n\n\n\n<p>Generative Engine Optimization, or GEO, helps your brand get found, cited, and trusted inside those AI answers. If you publish on the web, GEO is how you stay visible as search becomes conversational.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/201creative.com\/wp-content\/uploads\/2025\/11\/201-what-is-generative-engine-optimization-02-1024x683.jpg\" alt=\"Man sitting and working in front of a desktop setup\" class=\"wp-image-25741\" srcset=\"https:\/\/201creative.com\/wp-content\/uploads\/2025\/11\/201-what-is-generative-engine-optimization-02-1024x683.jpg 1024w, https:\/\/201creative.com\/wp-content\/uploads\/2025\/11\/201-what-is-generative-engine-optimization-02-300x200.jpg 300w, https:\/\/201creative.com\/wp-content\/uploads\/2025\/11\/201-what-is-generative-engine-optimization-02-768x512.jpg 768w, https:\/\/201creative.com\/wp-content\/uploads\/2025\/11\/201-what-is-generative-engine-optimization-02-scaled.jpg 1536w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">TL;DR<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Generative Engine Optimization is the practice of making your content easy for AI search and <a href=\"https:\/\/201creative.com\/answer-engine-optimization\/\" data-wpil-monitor-id=\"6\">answer systems<\/a> to find, understand, and cite.<\/li>\n\n\n\n<li><a href=\"https:\/\/201creative.com\/geo-vs-seo\/\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/201creative.com\/geo-vs-seo\/\" rel=\"noreferrer noopener\">GEO complements classic SEO<\/a> by focusing on how large language models retrieve, summarize, and attribute sources.<\/li>\n\n\n\n<li>The biggest surfaces today include Google AI Overviews (200+ countries \/ 40+ languages), ChatGPT Search (Sources view), and Perplexity.<\/li>\n\n\n\n<li>Core GEO tactics: clear structure, concise definitions, evidence with sources, schema where relevant, and consistent entity naming.<\/li>\n\n\n\n<li>Track citations and traffic from AI surfaces, and invest in earned coverage since LLMs often favor authoritative third parties.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">GEO Explained Simply<\/h2>\n\n\n\n<p>Generative engines are systems that read the web in real time and assemble an answer in natural language, often with links to sources. Examples include Google AI Overviews, ChatGPT Search, and Perplexity. Generative Engine Optimization (GEO) is the craft of shaping your pages and your broader web presence so these engines can accurately quote you, justify using you, and link back to you.<\/p>\n\n\n\n<p>Unlike traditional SEO, where you chase rankings for a page, GEO is about being the best building block: the clearest explanation, the most citable fact, or the cleanest how\u2011to that helps an AI produce a reliable answer.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Inside the Generative Engine Architecture<\/h2>\n\n\n\n<p>Most generative engines follow a pattern:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Retrieve candidate sources for a query.<\/li>\n\n\n\n<li>Read passages, extract key claims, and reconcile overlap or conflicts.<\/li>\n\n\n\n<li>Generate a concise answer and attach citations.<\/li>\n<\/ul>\n\n\n\n<p>This is powered by large language models (LLMs). Some systems also use retrieval\u2011augmented generation (RAG), which is a method that pulls relevant documents during generation so answers can be grounded and cited.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Essence of GEO for Modern Search Strategy<\/h2>\n\n\n\n<p>Major search platforms now rely on generative AI to answer user queries. By showing that content needs to be optimized for citation and sourceability across all these platforms, it helps you utilize GEO to secure new paths for content discovery and traffic beyond traditional search engine results pages (SERPs).<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/blog.google\/products\/search\/ai-overview-expansion-may-2025-update\" target=\"_blank\" rel=\"noreferrer noopener\">Google expanded AI Overviews<\/a> to a broad set of countries and languages and continues to emphasize showing links inside those summaries. That creates new paths for discovery when your content is clear and sourceable.<\/li>\n\n\n\n<li>ChatGPT Search gives responses with links and a Sources view, which means <a href=\"https:\/\/201creative.com\/product-schema-chatgpt-citations\/\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/201creative.com\/product-schema-chatgpt-citations\/\" rel=\"noreferrer noopener\">well\u2011structured, credible content<\/a> can earn citations in answers, not just clicks from classic SERPs.<\/li>\n\n\n\n<li><a href=\"https:\/\/201creative.com\/how-to-get-cited-perplexity\/\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/201creative.com\/how-to-get-cited-perplexity\/\" rel=\"noreferrer noopener\">Perplexity is designed to provide cited answers<\/a> by default, so clarity, evidence, and recognizable entities help you get referenced.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/201creative.com\/wp-content\/uploads\/2025\/11\/201-what-is-generative-engine-optimization-03-1024x576.jpg\" alt=\"Glassmorphism design with texts about how LLMs work\" class=\"wp-image-25742\" srcset=\"https:\/\/201creative.com\/wp-content\/uploads\/2025\/11\/201-what-is-generative-engine-optimization-03-1024x576.jpg 1024w, https:\/\/201creative.com\/wp-content\/uploads\/2025\/11\/201-what-is-generative-engine-optimization-03-300x169.jpg 300w, https:\/\/201creative.com\/wp-content\/uploads\/2025\/11\/201-what-is-generative-engine-optimization-03-768x432.jpg 768w, https:\/\/201creative.com\/wp-content\/uploads\/2025\/11\/201-what-is-generative-engine-optimization-03-1536x864.jpg 1536w, https:\/\/201creative.com\/wp-content\/uploads\/2025\/11\/201-what-is-generative-engine-optimization-03-scaled.jpg 1820w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">Key Distinctions Between SEO and GEO<\/h2>\n\n\n\n<p>Knowing these differences helps you avoid applying outdated <a href=\"https:\/\/201creative.com\/seo-tactics\/\" target=\"_blank\" data-type=\"category\" data-id=\"137\" rel=\"noreferrer noopener\">SEO tactics<\/a> to generative environments, making sure your efforts are focused instead on creating citation-ready content. Likewise, this strategic knowledge directly contributes to your GEO strategy by informing your content creation to maximize your inclusion rate in AI overviews.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Aspect<\/strong><\/td><td><strong>Traditional SEO<\/strong><\/td><td><strong>Generative Engine Optimization<\/strong><\/td><\/tr><tr><td><strong>Primary Goal<\/strong><\/td><td>Rank a page for a query<\/td><td>Be cited or summarized correctly inside an AI answer<\/td><\/tr><tr><td><strong>Optimization Unit<\/strong><\/td><td>Page and site<\/td><td>Passages, facts, definitions, and entities<\/td><\/tr><tr><td><strong>Signals You Emphasize<\/strong><\/td><td>Topical coverage, links, on\u2011page keywords, crawlability<\/td><td>Clarity, citation\u2011readiness, structured data, consistent names, evidence, and sources<\/td><\/tr><tr><td><strong>Format That Helps<\/strong><\/td><td>Comprehensive guides, hub pages<\/td><td>Concise explainers, step\u2011by\u2011steps, tables, FAQs, definitions with sources<\/td><\/tr><tr><td><strong>Measurement<\/strong><\/td><td>Rankings, organic sessions, CTR<\/td><td>Citations in AI answers, referral traffic from AI surfaces, and inclusion rate across queries<\/td><\/tr><tr><td><strong>Risk Profile<\/strong><\/td><td>Algorithm updates<\/td><td>Model changes, shifting citation behavior across engines<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Core Principles Of GEO<\/h2>\n\n\n\n<p>There are five foundational philosophies for successful GEO. Adhering to these principles lets you create authoritative, trustworthy, and optimally organized content that can be retrieved and <a href=\"https:\/\/arxiv.org\/abs\/2509.08919\" target=\"_blank\" rel=\"noreferrer noopener\">cited by generative AI<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Be Citation\u2011Ready<\/h3>\n\n\n\n<p>Write claims you can support. Include named sources, original data, or firsthand experience. Where relevant, use schema (for example, Dataset or HowTo) to add machine\u2011readable context. Keep author info, dates, and update notes visible to strengthen trust signals.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Structure For Machines And People<\/h3>\n\n\n\n<p>Use descriptive H2\/H3 headings, short paragraphs, and scannable lists where they help comprehension. Provide definitions the first time you use a term. Include one helpful table or comparison when it clarifies a decision. These elements become easy\u2011to\u2011quote passages.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Make Entities Unambiguous<\/h3>\n\n\n\n<p>Use consistent names for products, people, and organizations. Add canonical spellings and known aliases on the page. Clear entity handling reduces misattribution and improves retrieval.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Publish Evidence, Not Hype<\/h3>\n\n\n\n<p>If you cite a stat or a process, link to a credible source or show your own methodology. Engines that produce citations tend to prefer authoritative material for justification.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. Keep It People\u2011First<\/h3>\n\n\n\n<p>Google\u2019s guidance still prioritizes <a href=\"https:\/\/developers.google.com\/search\/docs\/fundamentals\/creating-helpful-content\" target=\"_blank\" rel=\"noopener\">helpful, reliable, people\u2011first content<\/a>. GEO works best when you start with genuine expertise and then make that expertise machine\u2011readable.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What Engines Reward In Practice<\/h2>\n\n\n\n<p>There are specific content traits favored by major generative engines. These profiles help tailor your content format and structure to maximize the likelihood of being cited across different AI interfaces.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Google AI Overviews<\/strong>: Concise and accurate, featuring clear explanations, visible bylines, and dates. They aim to complement the summarized content with helpful structured data rather than simply duplicating it.<\/li>\n\n\n\n<li><strong>ChatGPT Search<\/strong>: Sources that directly answer the question, are easy to quote, and contain definitive definitions or steps. The interface surfaces links prominently.<\/li>\n\n\n\n<li><strong>Perplexity<\/strong>: Transparent sources and passages that map neatly to questions. Content with clear sectioning and explicit claims tends to get cited.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Measurement That Actually Helps<\/h2>\n\n\n\n<p>The success metrics for the GEO landscape continue to shift focus from traditional rankings to citation and inclusion rates within AI overviews. By tracking how often your brand and pages are cited in AI answers, you can accurately quantify the performance and return on investment of your GEO strategy.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Track when your brand or pages appear as <a href=\"https:\/\/201creative.com\/google-ai-overviews-seo\/\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/201creative.com\/google-ai-overviews-seo\/\" rel=\"noreferrer noopener\">cited sources within AI Overviews<\/a> or ChatGPT Search results.<\/li>\n\n\n\n<li>Build a query set that mirrors your customers\u2019 questions and record inclusion rates monthly.<\/li>\n\n\n\n<li>Tag referral traffic from AI surfaces when possible, and correlate with changes to structure, schema, or page updates.<\/li>\n\n\n\n<li>Monitor earned media and authoritative third\u2011party coverage. Some research finds generative engines over\u2011index on high\u2011authority third parties compared to brand sites.<\/li>\n\n\n\n<li>Log inclusion\/citation rates monthly across AI Overviews, ChatGPT Search (Sources), and Perplexity. Correlate changes with content and schema updates.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/201creative.com\/wp-content\/uploads\/2025\/11\/201-what-is-generative-engine-optimization-04-1024x683.jpg\" alt=\"Man wearing striped shirt looking at a wall with printed documents\" class=\"wp-image-25743\" srcset=\"https:\/\/201creative.com\/wp-content\/uploads\/2025\/11\/201-what-is-generative-engine-optimization-04-1024x683.jpg 1024w, https:\/\/201creative.com\/wp-content\/uploads\/2025\/11\/201-what-is-generative-engine-optimization-04-300x200.jpg 300w, https:\/\/201creative.com\/wp-content\/uploads\/2025\/11\/201-what-is-generative-engine-optimization-04-768x512.jpg 768w, https:\/\/201creative.com\/wp-content\/uploads\/2025\/11\/201-what-is-generative-engine-optimization-04-scaled.jpg 1536w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">Common Myths to Avoid in Using GEO<\/h2>\n\n\n\n<p>There are prevalent misunderstandings about GEO. By dispelling myths, you can focus optimization efforts on the truly valuable assets like content clarity and quotability.<\/p>\n\n\n\n<p><strong>Myth<\/strong>: GEO Replaces SEO<\/p>\n\n\n\n<p><strong>Reality<\/strong>: GEO adds a layer focused on citations and summaries. Technical SEO, crawlability, and <a href=\"https:\/\/201creative.com\/site-speed-seo\/\" target=\"_blank\" data-type=\"post\" data-id=\"1225\" rel=\"noreferrer noopener\">site quality still matter<\/a>.<\/p>\n\n\n\n<p><strong>Myth<\/strong>: You Need Special AI Tags Everywhere&nbsp;<\/p>\n\n\n\n<p><strong>Reality<\/strong>: There is no universal AI\u2011only meta standard that guarantees inclusion. It\u2019s best to follow established structured data guidelines where relevant.<\/p>\n\n\n\n<p><strong>Myth<\/strong>: Longer Is Always Better<\/p>\n\n\n\n<p><strong>Reality<\/strong>: For GEO, the most quotable assets are crisp passages, definitions, and stepwise instructions that answer a question directly.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Examples and Scenarios<\/h2>\n\n\n\n<p>Here are a couple of examples to help paint the picture of how GEO updates could help your business grow:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Regional Bank Example<\/h3>\n\n\n\n<p>A bank decides to rewrite its small\u2011business loan page. The new version opens with a 6\u2011sentence plain\u2011English overview, lists eligibility in bullets, and includes a short APR calculation example with a cited formula. It adds an FAQ with direct answers and dates every rate.&nbsp;<\/p>\n\n\n\n<p>Within eight weeks, the bank begins appearing as a cited source in AI answers to queries like small business loan requirements in [state], and sees steady referral clicks from both AI Overviews and ChatGPT Search.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Mid\u2011Market SaaS Company Example<\/h3>\n\n\n\n<p>A SaaS vendor maintains a 3,000\u2011word feature page that ranks well but is rarely cited. They create a companion resource with definitions for the top 20 industry terms, each with a one\u2011sentence explanation, a 3\u2011step how\u2011to, and links to primary standards. They add Dataset schema to a public benchmark that they publish quarterly.&nbsp;<\/p>\n\n\n\n<p>Over the next quarter, their glossary entries start <a href=\"https:\/\/201creative.com\/perplexity-ranking-factors\/\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/201creative.com\/perplexity-ranking-factors\/\" rel=\"noreferrer noopener\">showing as citations in Perplexity<\/a> and ChatGPT Search for definitional queries, while the benchmark gets linked by trade media, improving both GEO and classic SEO signals.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Actionable Steps and Checklist<\/h2>\n\n\n\n<p>Here\u2019s a simple implementation guide for optimizing web content to be citation-ready. Keep this practical checklist handy to immediately start building machine-readable content.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Map 25 core customer questions, then write short, definitive answers at the top of each relevant page.<\/li>\n\n\n\n<li>Add clear author bylines, last\u2011reviewed dates, and a one\u2011line credentials note on expert pages.<\/li>\n\n\n\n<li>Use descriptive headings, short paragraphs, and one clarifying table or checklist per page.<\/li>\n\n\n\n<li>Where appropriate, add supported structured data such as HowTo, FAQPage, or Dataset, following Google\u2019s guidelines.<\/li>\n\n\n\n<li>Standardize entity names and include common aliases once per page.<\/li>\n\n\n\n<li>Cite primary sources for key claims. Avoid orphan stats.<\/li>\n\n\n\n<li>Build a monthly GEO log, covering which queries show your content in AI answers, which sources were cited, and what changed on the page.<\/li>\n\n\n\n<li>Invest in earned media and authoritative references that validate your claims.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Glossary<\/h2>\n\n\n\n<p>There are technical and conceptual terms used throughout the GEO documentation. Review these terms to understand the complex technology and terminology underlying modern GEO.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Generative Engine<\/strong>: A system that retrieves web content and generates a natural\u2011language answer with links to sources.<\/li>\n\n\n\n<li><strong>LLM (Large Language Model)<\/strong>: An AI model trained on large text corpora that can understand and generate human\u2011like text.<\/li>\n\n\n\n<li><strong>RAG (Retrieval\u2011Augmented Generation)<\/strong>: A method that pulls relevant documents during generation so answers can be grounded and cited.<\/li>\n\n\n\n<li><strong>Structured Data<\/strong>: Machine\u2011readable markup that helps search systems understand page content.<\/li>\n\n\n\n<li><strong>E\u2011E\u2011A\u2011T<\/strong>: Experience, Expertise, Authoritativeness, and Trustworthiness; a Google concept used to assess content quality.<\/li>\n\n\n\n<li><strong>Passage<\/strong>: A short, self\u2011contained chunk of text that can be quoted to support a claim.<\/li>\n\n\n\n<li><strong>Entity<\/strong>: A specific person, place, product, or concept with a consistent name that systems can recognize.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">FAQ<\/h2>\n\n\n<div id=\"rank-math-faq\" class=\"rank-math-block\">\n<div class=\"rank-math-list \">\n<div id=\"faq-question-1763132610507\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">Does GEO replace traditional SEO?<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>No, GEO doesn\u2019t replace traditional SEO as GEO focuses on being cited in AI answers. Technical health, crawlability, and people\u2011first content remain essential for classic search.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1763132636921\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">How do I know if AI systems are citing me?<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>To check citations from AI systems, check AI Overviews on target queries, then use ChatGPT Search and Perplexity to run the same questions. Record when your pages or brand appear as sources.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1763132669488\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">Do backlinks still matter?<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>While <a href=\"https:\/\/201creative.com\/why-backlinks-important\/\" data-type=\"link\" data-id=\"https:\/\/201creative.com\/why-backlinks-important\/\" target=\"_blank\" rel=\"noreferrer noopener\">backlinks are still relevant<\/a>, GEO also rewards clarity, evidence, and unambiguous entities. <a href=\"https:\/\/201creative.com\/reddit-strategy-geo\/\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/201creative.com\/reddit-strategy-geo\/\" rel=\"noreferrer noopener\">Authoritative third\u2011party mentions<\/a> can help engines justify citing you.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1763132686350\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">Should I mark everything up with schema?<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Use only supported, relevant structured data and follow Google\u2019s guidelines. While markup enables eligibility, it doesn\u2019t guarantee a feature.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1763132720028\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">What formats tend to win citations?<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Short definitions, step\u2011by\u2011step instructions, concise comparisons, and well\u2011sourced stats that stand on their own tend to win citations.<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">Final Thoughts<\/h2>\n\n\n\n<p>GEO is simple in spirit: publish clear, citable answers that demonstrate real expertise. Do that consistently, make it easy for machines to parse, and you will earn your place in AI\u2011generated results while strengthening your human reputation at the same time.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Search is shifting from lists of links to direct, synthesized answers. People now ask questions in plain language and expect quick, cited responses pulled from across the web. Generative Engine Optimization, or GEO, helps your brand get found, cited, and trusted inside those AI answers. If you publish on the web, GEO is how you &#8230; <\/p>\n<p class=\"read-more-container\"><a title=\"What Is Generative Engine Optimization?\" class=\"read-more button\" href=\"https:\/\/201creative.com\/what-is-generative-engine-optimization\/#more-25739\" aria-label=\"Read more about What Is Generative Engine Optimization?\">Read More<\/a><\/p>\n","protected":false},"author":9,"featured_media":25740,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[143],"tags":[],"class_list":["post-25739","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-geo","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/201creative.com\/wp-json\/wp\/v2\/posts\/25739","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/201creative.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/201creative.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/201creative.com\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/201creative.com\/wp-json\/wp\/v2\/comments?post=25739"}],"version-history":[{"count":15,"href":"https:\/\/201creative.com\/wp-json\/wp\/v2\/posts\/25739\/revisions"}],"predecessor-version":[{"id":26399,"href":"https:\/\/201creative.com\/wp-json\/wp\/v2\/posts\/25739\/revisions\/26399"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/201creative.com\/wp-json\/wp\/v2\/media\/25740"}],"wp:attachment":[{"href":"https:\/\/201creative.com\/wp-json\/wp\/v2\/media?parent=25739"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/201creative.com\/wp-json\/wp\/v2\/categories?post=25739"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/201creative.com\/wp-json\/wp\/v2\/tags?post=25739"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}