Client 06
CHEADLE THOMPSON & HAYSOM
Legal Services
South Africa
Overview
Cheadle Thompson and Haysom (CTH) is a cornerstone of South African legal practice, renowned for its deep-rooted commitment to social justice, constitutional law, and labour rights. As the firm evolved to meet modern demands, they turned to 1Pulse Digital in 2023 for brand management to refresh their brand identity, streamline communications, and ensure their visual presence reflected the strength of their decades-long legacy.
Our Role
1Pulse Digital took the helm of CTH’s full brand refresh, delivering a cohesive, professional experience across print, digital, internal assets, and branded environments. We spearheaded the design, development, and rollout of their corporate identity (CI), website, brochure, and internal marketing materials and coordinated external providers to complete a unified brand ecosystem.
what we delivered
1. Website Design & Development
We designed and built a responsive, professional website using WordPress, delivering a clean, intuitive platform that showcases CTH’s expertise.
Website Features:
- Fully responsive UI design
- Clear navigation for practice areas, team profiles and insights
- WordPress CMS for seamless content updates
- SEO optimisation and fast performance, driving a 11.9% increase in organic traffic post-launch
2. Brochure & Company Profile
We created a multi-page brochure and company profile deck, tailored to tell CTH’s story and highlight their services for clients and partners.
Deliverables Included:
- Elegant, brand-aligned layouts
- Print-ready and digital formats
- Clear, concise copy with strong visual hierarchy
- Branded presentation decks for pitches and client meetings
3. Branded Materials & Office Collateral
We extended the brand across physical and promotional materials, ensuring consistency in internal and external settings.
Branded Deliverables:
- Pull-up banners
- Branded bottles
- USB drives
- Custom coasters
- Lanyards
- Tablecloths
- Printed notebooks and folders
- Pens
- PowerPoint pitch decks
- Merchandise for events and client meetings
4. Presentation Design
We also designed a corporate pitch deck, a clean and sophisticated presentation that communicated the firm’s expertise, credibility, and modern approach in a visually engaging and professional way.
5. Professional Photography Coordination
To elevate the website and materials, we sourced and managed a professional photographer for team portraits and leadership headshots.
- Styled and art-directed to match the refreshed identity – modern, clean, approachable
- Delivered 35 high-quality images for digital and print use
Before
After
Highlights
- Refreshed the full CI and executed a brand rollout for a heritage legal firm.
- Launched a modern WordPress website, boosting organic traffic by 11.9%.
- Produced elegant brochures, pitch decks, and over 20+ printed assets.
- Managed merchandise and collateral for staff and events across multiple touchpoints.
- Coordinated professional photography, enhancing team imagery with 100+ shots.
- Achieved a 90% satisfaction rating from CTH leadership for the cohesive brand presence.
Conclusion
For Cheadle Thompson and Haysom, 1Pulse Digital didn’t just redesign a brand – we built a bridge between their storied past and dynamic future. From stationery to digital platforms and professional portraits, we delivered a complete ecosystem that modernises their identity while honouring their values.