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  • Smashwords Book Marketing Guide - How to Market any Book for Free: 65 Book Marketing Ideas (Smashwords Guides 2)

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Smashwords Book Marketing Guide - How to Market any Book for Free: 65 Book Marketing Ideas (Smashwords Guides 2) Kindle Edition

by Mark Coker (Author) Format: Kindle Edition
4.3 out of 5 stars (412)
The all new 2018 edition of The Smashwords Book Marketing Guide.

Updated and expanded with 65 book marketing ideas and dozens of new insights that will help authors, publishers and book marketers make their books more discoverable and more desirable to readers. Learn how how to put more of your marketing on "autopilot" so you can spend more time writing and less time marketing.

Includes new "Deep Dive" bonus sections covering social media strategy for authors, how to work with beta readers, and how to earn free press coverage. You'll also learn how to write a press release.

This popular book marketing guide offers easy-to-implement advice on how to market books at no cost. The book is useful to all authors and publishers, even if they're not yet working with Smashwords.
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  1. Book 2 of 2
    Smashwords Guides
  2. Print length
    171 pages
  3. Language
    English
  4. Accessibility
    Learn more
  5. Publication date
    June 25, 2011
  6. File size
    813 KB
  7. Page Flip
    Enabled
  8. Word Wise
    Enabled
  9. Enhanced typesetting
    Enabled
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Product details

  • ASIN ‏ : ‎ B004XR57PE
  • Publisher ‏ : ‎ Mark Coker, via Smashwords
  • Accessibility ‏ : ‎ Learn more
  • Publication date ‏ : ‎ June 25, 2011
  • Edition ‏ : ‎ 2nd
  • Language ‏ : ‎ English
  • File size ‏ : ‎ 813 KB
  • Screen Reader ‏ : ‎ Supported
  • Enhanced typesetting ‏ : ‎ Enabled
  • X-Ray ‏ : ‎ Enabled
  • Word Wise ‏ : ‎ Enabled
  • Print length ‏ : ‎ 171 pages
  • ISBN-13 ‏ : ‎ 978-1452300030
  • Page Flip ‏ : ‎ Enabled
  • Book 2 of 2 ‏ : ‎ Smashwords Guides
  • Best Sellers Rank: #29,138 Free in Kindle Store (See Top 100 in Kindle Store)
  • Customer Reviews:
    4.3 out of 5 stars (412)

About the author

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Mark Coker

Mark Coker

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When Mark Coker’s not traveling, hiking, gardening, working his day job, or caring for his pet chickens and pure-bred homing pigeons, he enjoys writing short stories that shine light on modern day dystopias.

His latest short stories include Drone Wars (Nov 5, '25), The Conclave (Dec 5, '25), The Fish of Terran 19 (Jan 2, 26), and La Petite Mort (Novella, Feb 10).

Mark is a Silicon Valley entrepreneur and patent-holding inventor best known as the founder of Smashwords, the pioneering publishing company he founded in 2007 that helped catalyze the self-publishing revolution. Smashwords merged with Draft2Digital in 2022 where Mark now serves as Chief Strategy Officer and board member.

Mark is co-author, along with his wife, Lesleyann, of the novel, Boob Tube, which explores the dark underbelly of Hollywood celebrity through the lens of the soap opera industry. It was that book that inspired Mark to create Smashwords so he could make it possible for any writer, anywhere in the world, to self-publish and distribute an ebook at no cost.

Mark has also written a few books on ebook publishing best practices, and launched the Smart Author Podcast series to make publishing best practices more accessible to more writers.

1. The Smashwords Style Guide (how to format, produce and publish an ebook)

2. The Smashwords Book Marketing Guide (how to market any book for free)

3. The Secrets to Ebook Publishing Success (the best practices secrets of the bestselling ebook authors)

In a prior life, Mark ran an award-winning Silicon Valley PR agency for nearly 20 years focused on venture-backed startups. Drawing on that experience, he also wrote The 10-Minute PR Checklist which teaches entrepreneurs and marketing professionals how leverage the power of honest PR to achieve any business objective.

You can find all Mark's books here on Amazon as well as at other major retailers.

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Customer reviews

4.3 out of 5 stars
412 global ratings

Customers say

Customers find this marketing guide helpful and packed with advice, particularly useful for up-and-coming authors. The book provides general book marketing strategies and interesting free marketing information for authors, while being easy to follow and read. Customers appreciate that it's worth the investment, as it can be implemented for zero cash cost, and consider it a must-have for all eBook authors.
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99 customers mention informative, 97 positive, 2 negative
Customers find the book informative and packed with advice, particularly useful for up-and-coming authors.
...Useful and enlightening, I highly recommend Coker’s guide to anyone anxious to discover additional marketing strategies.Read more
...forward but at the same time, I found the book useful where it gave great tips on how to market your book on a kindle....Read more
...Well written, concise and informative. I downloaded the book for free, which is a great bonus.Read more
Easy to understand tips that all aspiring authors need to read. Very informative and easy to take small steps to improve your career and build your...Read more
38 customers mention content, 38 positive, 0 negative
Customers find the content of the book excellent and worth their time, particularly noting it as a must-read for Smashwords authors.
Great book! A must read! I am reading for the third time. Thanks! J.RodriguezRead more
An awesome book full of many helpfull tips and ideas for ebook writers and self-publishers, with the usual efficiency and great heart of Mark Coker,...Read more
This is a good book for anyone who is considering marketing their books. It has lots of information about Smashwords and how to sell your bookRead more
...other marketing guides, but this one was very useful because it was precise and to the point. He covered a lot of points, and did it effectively....Read more
30 customers mention marketing, 29 positive, 1 negative
Customers appreciate the book's marketing strategies and promotional tips, with one customer noting it provides insights into affiliate marketing.
Another great marketing tool for authors, especially new ones. Mark knows his trade well. He has been at this game for a long time....Read more
...Next, which is the majority of the book, is a descriptive list of 30 marketing tips. The tips go from easy and common to challenging and uncommon....Read more
...This book contains 41 marketing tips that are all free except you may have to pay for a press release if you go with one of the sites Mark Coker...Read more
This ebook is a complete package of marketing ideas. I was very impressed with the detail and in-depth instructions for marketing an ebook....Read more
23 customers mention clarity, 21 positive, 2 negative
Customers find the marketing guide easy to follow and simple to understand, with one customer noting it serves as a great starting point for newly published authors.
...If you want to know how it's done, explained clearly, simply and thoroughly, you can't do better than this.Read more
Easy to understand tips that all aspiring authors need to read....Read more
...to know about Smashwords spelled out in an easy to understand, step by step process.Read more
Coker's book is filled with great ideas, helpful advice, and step-by-step instructions to implement all the information he shares....Read more
21 customers mention readability, 18 positive, 3 negative
Customers find the book easy to read and follow, describing it as concise and clear.
...Well written, concise and informative. I downloaded the book for free, which is a great bonus.Read more
This book is a quick, easy read that can referenced to help increase your book visibility....Read more
Easy to read, helpful information on how to market your book. Come away with a to-do list that empowers the author....Read more
...thing you need to know about Smashwords spelled out in an easy to understand, step by step process.Read more
16 customers mention value for money, 16 positive, 0 negative
Customers find the book valuable, appreciating that it can be implemented for zero cash cost.
...It is worth the short time it takes to read and keep for handy reference too.Read more
...in your marketing mix, then it was worth the reading time and monetary investment (IT'S FREE PEOPLE - as of 5/21/12)....Read more
...Worth a look.Read more
...To his credit, there is no cost....Read more
15 customers mention authors' assistance, 15 positive, 0 negative
Customers find this book marketing guide helpful for authors, describing it as a must-have resource for eBook authors.
Good book for authorsRead more
"Smashwords Book Marketing Guide" by Mark Coker is helpful for authors interested in learning more ways to market their ebooks....Read more
What a useful book! And what a great company for writers. All of the book formatting and marketing services they offer are unbeatable....Read more
...another highlight of Smashwords is its ability to provide its authors with a personal Web page that allows for youtube uploads....Read more
14 customers mention ideas, 14 positive, 0 negative
Customers appreciate the book's ideas, with one customer noting that they are universal and another highlighting its blogging strategies.
Coker's book is filled with great ideas, helpful advice, and step-by-step instructions to implement all the information he shares....Read more
...enough time has passed to see if the suggestions work, but they are solid ideas.Read more
Mark Coker's books are all thoughtful and helpful....Read more
So many ideas and strategies I never even heard about. Quick reference to go back to and create a check list....Read more

Top reviews from the United States

  • Susanne C
    5.0 out of 5 stars PR Tips from the Master
    Reviewed in the United States on June 15, 2012
    Format: KindleVerified Purchase
    Mark Coker's Smashwords Book Marketing Guide is a brilliantly written quick read, providing general book marketing strategies. Coker's style of writing is immediately engaging, and although he does spend time promoting Smashwords, which helps authors publish on various platforms such as Kobo and Barnes and Noble (and also Android, Blackberry, and iPHone), he also gives some great tips on gaining publicity and exposure for any print book or ebook platform.

    In addition to the exposure it provides, another highlight of Smashwords is its ability to provide its authors with a personal Web page that allows for youtube uploads. Although I read the book in detail, I would have liked to have been given more information on the costs of publishing through Smashwords, which is essential for any author to know. Createspace, Amazon's version of Smashwords, offers complete upload of a print book, providing free templates, for the cost of approximately $65 total. If Smashwords pricing is similar, publishing on Smashword to gain the additional exposure through channels such as Barnes and Noble would be highly recommendable, provided there aren't any conflicts concerning proprietary rights.

    With that said, Mark Coker's ebook provides insights into affiliate marketing, Twitter promotions, email marketing, and blogging strategies. As he runs a PR business, his public relations strategies were highly relevant, especially his tips with how to locate reporters, such as through a free service called HARO.

    An added bonus to Coker's excellent book is his inclusion of numerous Web sites that provide links to free ebooks. Similarly, Coker's book cost nothing, but it contributed significantly to an overall marketing strategy. I've paid for other ebooks on marketing strategies, finding Coker's book to be much more personable, fluid, and informative. I would highly recommend Coker's book for any up-and-coming author wanting to maximize available sales channels.
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  • Readeropolis
    4.0 out of 5 stars Quick, Basic, Helpful
    Reviewed in the United States on May 24, 2012
    Format: KindleVerified Purchase
    As an avid reader, blogger, and Shelfari Librarians & Editors group member, I am often surprised how few of the tips in this e-guide have been followed by authors. Don't just publish your book and hope that we will come. Help us find you.

    I picked up "Smashwords Book Marketing Guide - How to Market any Book for Free" (Smashwords Guides) because it was free, short, and available for Kindle. [I am also a bit nosey.] This guide provides authors and publishers basic practical advice on how to market their books. The title is pretty clear. No bait-and-switch here.

    Yes, this e-guide is a marketing tool for Smashwords. I think that it is a good way to get the word out about their services. Although I am not an author, I can see why people would use it. I have a couple of books from authors who used Smashwords and can see that they have put some of the tips to work. If you are curious about Smashwords, this guide is a good place to start.

    Yes, you can get something out of reading it even if you don't plan to use Smashwords. Yes, you can probably find similar tips all over the web. However, with this book, you don't have to hunt them down. You get 30 solid tips (paired with comments from Coker's PR perspective) all in one place for easy reference.

    So, take 30 minutes to read the 39 pages and review your marketing plan. Do you have all of the relevant marketing tips covered? If it helps you tweak at least one area in your marketing mix, then it was worth the reading time and monetary investment (IT'S FREE PEOPLE - as of 5/21/12). If you are ahead of the curve and it is too basic for you, considering passing the book on to another author who could use the help. Consider it karma-worthy. Your thoughtfulness may come back to help you someday.

    I am taking my own advice and making some updates to my marketing plan based on the "Smashwords Book Marketing Guide - How to Market any Book for Free". Sometimes it pays to be nosey.
    One person found this helpful
    Helpful
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  • AO
    5.0 out of 5 stars great for book bloggers too
    Reviewed in the United States on July 13, 2011
    Format: KindleVerified Purchase
    A good book has no ending. - R.D. Cumming

    Mark Coker, Founder and CEO of Smashwords, has written a simple and user-friendly primer for ebook and print writers on how to market their books at his publishing company or elsewhere. the Book Marketing Guide is free and is available in multiple reading formats.
    Mark suggests 31 DYIs. each do-it-yourself is clearly defined and supported with examples and helpful links. everything is feasible and can be outright implemented. some may give immediate results and others may require time for the changes to be noticeable.
    what's interesting about the tips is that they not only apply to writers but to bloggers as well. writers need help on how to increase their sales in a competitive market. bloggers too need tools on how to boost their site traffic.
    i am not an author but i am a blogger. this guide has opened a can of fresh ideas on how to attract more readers to my blog and where to find them. in fact, right after reading the guide, i immediately implemented a couple of his tips and they worked for me.
    as Mark puts it, the guide is a living document and he invites everyone to contribute to its future updates by providing feedback and by sharing free marketing and distribution tools that would be beneficial to all.
    i recommend this free marketing guide to amateur and professional writers and bloggers. in fact, i recommend this to anyone who does marketing and wants to see positive results - whether they be short or long-term ones.
    5 people found this helpful
    Helpful
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  • john martin
    3.0 out of 5 stars Skimming secrets
    Reviewed in the United States on October 15, 2011
    Format: KindleVerified Purchase
    Some might think this was written to push his own barrow. But there are helpful links and hints that make this book worth skimming through. It's free for goodness sake - so what have you got to lose, other than an hour of your time (I admit I just skimmed through it. It's well-ordered and clearly set out so you can zero in quickly on what you are interested in).
    One person found this helpful
    Helpful
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Top reviews from other countries

  • P Anand
    1.0 out of 5 stars Bad choice
    Reviewed in India on November 5, 2018
    Format: KindleVerified Purchase
    Bad choice
    Report
  • Radz
    5.0 out of 5 stars Easy to read, concise 101 Marketing book - Useful to All!
    Reviewed in the United Kingdom on May 18, 2018
    Format: KindleVerified Purchase
    Very useful concise book from Mark Coker giving a basics on your first steps in marketing. Enjoyed the read. Useful tips and examples. Recommend to anyone starting their own business or of course writing a book.
    Report
  • Alex
    3.0 out of 5 stars Not very big but good
    Reviewed in Spain on January 15, 2012
    Format: KindleVerified Purchase
    This is not avery big book but the info there is very usefull for anyone thinking og publishing an ebook
    Report
  • Kaolins
    5.0 out of 5 stars Very Good
    Reviewed in France on September 19, 2014
    Format: KindleVerified Purchase
    Have followed the instructions so far to push along the book that's been hovering around my head and in various computer documents for years! Thanks for giving me the know-how.
    Report
  • Autorin "Scent of Rainbow"
    5.0 out of 5 stars Surprising
    Reviewed in Germany on July 11, 2014
    Format: KindleVerified Purchase
    This book really contains ideas I have found pretty surprising. I am very glad having found this so usefull book.
    Report
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