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Zero Free Downloads: What 6 Months of Building Alone Actually Looks Like
I left a decade-long career believing the App Store would do the selling for me.
Mar 17
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Thiago Ricieri
3
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Debugging Revenue (From Cold Traffic)
Most indie builders treat revenue like a mystery. It’s not. It’s a system with leaks, and you already know how to find them.
Mar 3
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Thiago Ricieri
1
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Nobody who polices originality is original
Shaming competitors for lack of originality is the cheapest defense tactic available, and most builders accept it without questioning whether the rule…
Feb 21
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Thiago Ricieri
1
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Most Popular
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After 10 years at a billion-dollar startup, I'm terrified
Oct 25, 2025
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Thiago Ricieri
14
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What a 13-Year-Old Kid Making Paper Games Taught Me About Shipping Apps Today.
Nov 1, 2025
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Thiago Ricieri
11
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I said I was going to build an iOS app
Nov 8, 2025
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Thiago Ricieri
8
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Consumer Apps Are the New Fast Fashion
Feb 3
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Thiago Ricieri
6
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Locked In Over New Year’s
Jan 5
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Thiago Ricieri
6
2
I Booked a Spontaneous Flight to Vietnam and Met the Makers at the Hacker Residency
Nov 16, 2025
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Thiago Ricieri
4
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1 year of vibe coding: The internet lost its civilians
On February 2, 2025, Andrej Karpathy tweeted two words that turned every consumer into a potential competitor.
Feb 10
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Thiago Ricieri
1
1
Everyone Can Build Now. Nobody Can Be Found.
When 750,000 apps ship in a single month, the bottleneck isn't code anymore. It's attention.
Feb 7
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Thiago Ricieri
3
3
Consumer Apps Are the New Fast Fashion
The economics of building software collapsed. The moat moved. Most builders haven’t noticed yet.
Feb 3
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Thiago Ricieri
6
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For Developers, Doing Marketing Doesn’t Feel Like Work
Why two weeks of learning Apple Ads made me question my entire definition of productivity.
Jan 24
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Thiago Ricieri
4
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1,386 Visits, $100 in Ads, and a New App I Did Not Plan to Build
Three dominoes fell this week. The last one surprised me.
Jan 10
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Thiago Ricieri
4
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Locked In Over New Year’s
I locked myself in a room, refactor an entire feature and learned a lot about AppStore Optimization and keywords.
Jan 5
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Thiago Ricieri
6
2
The 2 skills nobody teaches startup founders
I thought I understood what it meant to build for users, but I was just building for myself. These two skills humbled me fast.
Dec 27, 2025
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Thiago Ricieri
3
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It's time to steer the ship (and think big again)
I see a wave coming that will change how software gets built and sold. Here's how I'm positioning Ghost Ship to ride it.
Dec 23, 2025
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Thiago Ricieri
1
2
I'm embarrassed by what I've done
Good XP is live and I'm cringing at everything I want to fix. But no work of art is judged before it exists. Here's why I stopped tweaking and started…
Dec 13, 2025
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Thiago Ricieri
3
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Making of a Maker
This is for the makers in the fence, and the makers in the trenches. This is my personal story, as I walk the path. I hope this inspires you to start, or to keep it going.
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