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Latest Compass report: retail media

With UK retail media spend set to surpass £6.6bn in 2025, explore our latest Compass chapter to see how retailers and brands turn data into growth

Join us 21 Jan at Techtonic

This ad tech focussed event will bring together the brightest minds in digital advertising to explore the innovations redefining our industry

Benefits built for our members

Explore the value of IAB UK membership with practical guidance, industry standards and support that helps businesses navigate digital advertising

Latest news

Belgian Market Court ruling on IAB Europe and the TCF latest guidance

Following the Jan 7 ruling, there has been interest across our ecosystem in what this decision means for the Transparency and Consent Framework

"A sustainable open internet is something we can’t take for granted"

Our CEO Jon Mew outlines his view on the key priorities, challenges and opportunities for the digital advertising industry as it moves into 2026

CAP publishes final LHF ad guidance

Final CAP guidance on upcoming LHF ad restrictions is now published, confirming how the rules will operate when they take effect on 5 January 2026

Welcome to Futurescape

Forecasting ad spend up to 2030

Fast forward to 2030 with Futurescape - an in-depth exploration of the attitudes, innovations and media shifts set to redefine advertising by the turn of the decade. Want to go deeper? Tune into our podcast mini series, Futurescape: 2030 & beyond, where industry leaders debate what the future holds.

Explore Futurescape Go to podcast

Meet our members

Our members include advertisers, agencies, ad tech companies and media owners, so you're in the right place to discover the very best of digital advertising.

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