Reform UK are presenting themselves as an insurgent political party, yet their adoption of former Conservatives shows they are nothing more than the 'Tories in disguise'.
Change Minds Change Politics
is BEST for BRITAIN.
Latest
News and updates
EU membership is a “vital ingredient of the UK’s future economic security and prosperity”, a senior business leader has said, as industry experts backed new research by Best for Britain.‘Time to talk about rejoining’ EU, former top Brexit official says
It’s “time to talk about rejoining” the European Union (EU), former top civil servant Sir Philip Rycroft, who led the UK’s preparations for exiting the trading bloc, has said.Push for EU membership to galvanise progressive support, report argues
A new report by Best for Britain shows that a push for UK membership of the European Union would galvanise support among progressive voters. The report highlights that a pro-membership position offers significantly higher economic growth than the status quo, which is limiting efforts to cut the cost of living.Voters want action on UK-EU alignment to cut cost of living
The government "simply don't have any time to waste on aligning at speed with our largest trading partner", warn campaigners calling for the UK to deepen its trading relationship with the European Union.
With the second post-Brexit UK-EU Summit looming, Best for Britain has analysed public opinion towards each model of UK-EU relationship currently under discussion by all major Westminster political parties, the relative economic benefits of each, and considered the benefits and obligations implied by different models for UK-EU relations.The UK-EU Youth Experience Scheme Report
This report, from the cross-party, cross-industry UK Trade and Business Commission (UKTBC) delivers 17 substantive recommendations for the UK Government, and our EU partners on how we can make a youth experience scheme a reality.Decoding Populism: Voters considering Reform UK want wealth taxes
As speculation over the Budget continues, Best for Britain has tested where the public, and key segments of Reform UK's base, think the Chancellor should raise taxes. The latest findings...The UK’s trading partners: Public attitudes towards the UK’s main trading partners, including the EU and US
This report presents the third set of results and key findings of a comprehensive public opinion survey of 4,368 adults carried out by YouGov on behalf of Best for Britain between 5th - 10th September 2025. This report builds on previous Best for Britain research which focused on public attitudes towards Brexit, ahead of the Budget of November 2025, and public views on the biggest issues facing the UK, and local communities.
One week on from losing their closest ally in the European Union in the form of Viktor Orban, the Kremlin will be hopeful that the newly elected Bulgarian Prime Minister Rumen Radev will be a new voice of opposition to the Ukrainian war effort. Economic reality suggests he won’t.From Budapest to Brussels: Why Magyar’s victory matters far beyond Hungary’s borders
Péter Magyar has delivered a crushing defeat to Viktor Orbán, Vladimir Putin, and the resurgent national conservative movement. The deposition of Orbán after 16 years in office will reverberate from Budapest to Brussels. It marks the end of a regime held up by would-be autocrats as the model of illiberal democracy.An important update about Best for Britain’s future work
In light of the recent news coverage on the UK-EU negotiations, including Keir Starmer’s announcement that the UK Government is pursuing “closer UK-EU ties”, and his call with EU Commission President Ursula von der Leyen yesterday, I thought I should provide an update from Best for Britain.The importance of voting against what you don’t want; a lesson from France
What do we consider when we head to the polls? In an ideal world we vote for the candidate we want; in the imperfect world in which we find ourselves, we often vote against the party we don't.
Cost of Brexit
The Cost of Brexit
Nearly ten years since the referendum, and six years since we officially left the EU, we know that Brexit has been deeply damaging for the UK. But do we know just how much Brexit has cost us? With so many figures floating about, it can be hard to know where to look and what to trust. So to make t...
FAQ
About us
We are the researchers, data scientists, strategists, and activists, fixing the problems Britain faces after Brexit.
Publications
Report: Quantifying the opportunities for economic growth
Best for Britain asked Frontier Economics to independently model the economic effects of alignment rules and standards for goods and services between the UK and the EU within the UK Government’s negotiating red lines of ‘no return to the single market, customs union or freedom of movement’. The modelling also considered the United States potentially levying tariffs on the UK and other trade partners.
Action Finder
Help us to fight the rise of the far right in the UK, take action to protect those seeking sanctuary, and see the latest investigations our team is working on.Europe and Brexit
Help us to fix the problems Britain faces after Brexit. Take action to put our latest evidence into the hands of those in power.Voting and Elections
Help us to protect freedom and democracy in the UK, learn what's happening in elections across the world, and find out how to take action at the ballot box.Defeating the Radical Right
